*PLAYA PEOPLE – MEET MEIRA:
Photography by: Stephanie Tabor
*PLAYA PEOPLE – MEET MEIRA:
Photography by: Stephanie Tabor
*PLAYA – NEWS: CEDARS-SINAI INSTALLS TENTS OUTSIDE MARINA DEL REY HOSPITAL FOR CORONVIRUS PATIENTS:
*PLAYA – NEWS: CULVER CITY FARMERS MARKET CANCELED
*PLAYA–NEWS: WHEN TAX TITANS ATTACK – H&R GOES UP AGAINST TURBO TAX
H&R Block features a blues musician singing the tweets of disgruntled TurboTax users. H&R Block agency Deutsch Los Angeles created eight 20-to-30 second spots of tax filer beefs for the campaign which launches this week and will appear on Twitter, Instagram and Facebook until filing day, April 15th. What makes the spots so charming and memorable is blues musician Greg Lawrence, who puts some passion into his delivery and removes the sting by ending each song with a big smile.”We’re always listening and monitoring all tax conversations on social,” said Doris Chung, executive vice president and executive creative director at Deutsch. “And the loudest of them all are tax woes, frustrations, anxiety, anger. So, we wanted to not only recognize their frustrations but empathize and provide a solution to their qualms. “By utilizing blues music as a vehicle for storytelling, we wanted to create a campaign that people actually wanted to watch and hear.”
About half of the spots are tweets from college students who get vocal about TurboTax double-dipping fees for home and university states of residence and student loan interest deductions. Lawrence soulfully pleads one TurboTax customers tweet: “Recent graduates. @TurboTax will charge you $40-$80 for the student loan interest deduction, but @HRBlock will do it for free. Learn from my mistake. (Yeah.)” The campaign was shot at Deutsch’s own production facility at its Playa Vista offices.
*PLAYA – IN THE NEIGHBORHOOD:
Photography by: Stephanie Tabor
CAFE DEL REY
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4451 Admiralty Way
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*PLAYA VISTA PEOPLE–Only Originals Allowed!:
*PLAYA–INTERVIEW:
*PLAYA – PEOPLE:
*PLAYA – READER COMMENT:
*PLAYA–BULLETIN BOARD:
1. ***”I didn’t believe there was such a thing as an honest mechanic until I went to Marina Shell on Fiji and Lincoln.” – Linda P., Marina Del Rey.
2. ***This year I voted on Election Day at an elementary school in Marina Del Rey. The whole experience was a disaster. Waited in line for over an hour and a half. How these idiots who organize this all year round can’t seem to get it right is an embarrassment. Yet, there are still people who want to enlarge our government bureaucracy. – Nancy India, Culver City.
3. ***The Starbucks in Playa Vista continues to be messy every time I stop in. Time for a new Manager? – Pricilla P., Culver City.
4. ***I just hired a new tech consultant, Sean Story of Sean Story Technological Solutions. He is the best I ever had by far and I passionately recommend him. -Ronald Lowinn, Playa Del Rey.
5. ***I feel terribly for all the poor people living in the Runway apartments above all that endlessly noisy construction. Poor souls. I hope they are getting a rent rebate. – Melinda Starr, Marina Del Rey.
6. ***Do you have a message for your neighbors in Playa Vista? Post on the Playa Vista People
Playa Vista People Edited By: Aurora DeRose
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